Celemi Business Simulation

What are Business Simulations?

A business simulation is a realistic and engaging learning experience. It is our firm belief that people learn when being motivated, stimulated and having fun. Our simulations create a spontaneous learning process – people learn without noticing they do!

A business simulation consists of the following:

  1. Learning by Doing
    A business simulation gradually introduces new information to the participants and recreates the workplace environment where they work in teams, make decisions and experience the consequences first-hand. The allows participants to learn from their mistakes, make adjustments and actually test out the “new knowledge” by putting it to use.
  2. Interaction and Engagement
    In a business simulation, professionals work together to consider new information presented to them, then make decisions, plan strategies and take action. Participants get to control the outcome! They also gain instant feedback about their actions and are guided in meaningful assessments and analysis, thus learning from each other.
  3. A Range of Perspectives
    Business simulations provide the ultimate arrangement for bringing together different skill sets and thus, different perspectives. An accountant might find himself on the same team as a marketing director and a quality control manager. Each brings a different point of view to the simulation and learns even more when taking a role outside of his or her comfort zone.
  4. Real-world Results
    Effective business simulations build in the same business drivers that are relevant to your business or industry. “The win” in a business simulation should not come from a simple change in
    strategy (e.g., introduce a new advertising campaign), but rather from a series of decisions that consider all aspects of the operation-finance, marketing, production and more.


Brandt International is a Malaysia based Celemi Authorized training and delivery partner. We customize and conduct Celemi Simulations for organizations all over Asia.


Learn in a Day What Normally Takes a Week



Because business simulations engage participants in their own learning process, they develop real understanding. It might take someone 30 minutes to fill out the financial statements during a simulation, but once they do, it’s hard to forget. The experience itself is carried with them — to the next round of the simulation and ultimately back on the job.


85% of Participants estimate that it would have taken weeks or longer to learn what they learnt in the seminar if traditional   teaching had been the method used.

Get the People Advantage

Invite people to think like business owners – so they can base their future decisions on sound business thinking.


Let us know where to send the details and the latest training schedules


Success through People!

Enhance skills in attracting, developing and retaining the right talent and clients. Learn how to gain a competitive edge and execute a successful business strategy. In Celemi Tango™, teams of different companies fiercely compete to create short-term profit and long-term value. Participants make fast-paced decisions about planning for optimal capacity utilization, leveraging employees, pleasing
clients and ensuring delivery—all while maintaining cash flow, brand equity, shareholder value and stakeholder satisfaction.

Business operations, know-how and brand are in the spotlight, but bankruptcy, mergers or headhunters could be waiting behind the scenes! When your company’s value comes from know-how, it pays
to play Celemi Tango™—a dynamic way to refine the dance of strategic leadership.

A two day program ideal for people managers.



You know the program is effective when people from manufacturing, sales and marketing become sensitive to each other’s needs and understand how the other operation works. – Manager, 3M


Business Finance for Everyone!

Empower your employees to think like business owners through the power of play.

In Celemi Apples & Oranges™, your people will lead A&O Inc—an established, fictitious company facing tough, real challenges. Through a series of simulated exercises about the foundations of business, they’ll learn firsthand how to monitor cash flow, better utilize resources and improve productivity. Balance sheets and income statements teach them to measure results and understand how their daily
decisions impact the company financially.

A one day program suitable for all staff levels.



“Making key people understand how and why their decisions influence the entire organization.”

Pull in the same direction.

The Business Simulation Board game that is suitable for all sorts of industries and is designed for Leaders or Managers who are expected to make strategic or business decisions. In the game, teams manage the strategic, operational and financial variables that will help lower costs and penetrate new markets. Key decisions are needed!

This results in improved productivity through better teamwork, communication and coordination, better alignment around corporate goals and strategy, understanding of tactical initiatives, improved decision making and responsiveness to internal and external customer needs as well as optimal allocation of limited resources.Participants gain the insight of how each decision impacts the business.


Most organizations utilize only 25% of their employee’s creative and productive potential.